Why Internet Marketing Matters For Small And Medium Enterprises

sell your products online

Yesterday, my mom's friend called me for help on how to do internet marketing for her small business.  I did not know that she even had one because she is more or less retired, but surprisingly she makes these Filipino-themed T-shirts decorated with hotfix crystals which she markets at a local showroom for the last two years. She told me that most of her buyers were either OFW's, balikbayans and tourists, and not the local residents, which made her realize that if she wants her business to continue, then she has to bring her products to the global marketplace. When she learned that I was a blogger she immediately thought that I might be interested to help her set up a website for her business. I said yes without hesitation, since I believe that in this day and age, putting up a website for a business whether big or small is a not only good practice but a necessity. 2011 statistics on internet usage show that the percentage of internet users is 32.7% of the world population. Translated into numbers that is almost 2.3 billion people online everyday. Even if you can only reach 0.1% of that number of people, you will have 2,300,000 viewers of your site! And there is no doubt that some of these viewers will become customers.  And the best part is, if one is just starting out, you do not have to spend a lot of money in putting up a website for a small and medium enterprise (SME).  There are a lot of social networking sites out there that offers cost-free services where you can sell your goods and services be it through web profiles or pages, blogs, picture-sharing, etc. The online possibilities are endless and for those who want their business to have that added advantage and continuous growth, the internet is the place to be today and tomorrow.

Disclosure:

I am participating in a blogger campaign by Bucks2Blog and was compensated. However, the views and opinions are my own.