Life, Day by Day

The Multiply marketing team came to Bacolod City last August 31, 2012 to meet with bloggers and merchants alike. This is in line with their transformation from a social networking site to e-commerce.   I already knew from e-mails and other blogs that the Jakarta based (formerly Florida, USA until early 2012) company will now be focusing purely on e-commerce effective December 1, 2012.  When I first heard about it, I was a little sad but after this meeting, I understood the reasons and merits of the change. Those of us with a Multiply account need not fear that our photos, videos and blog posts will be lost  because the Multiply team will inform and guide all their members with what to do with these.  We then have an option to close our account or transform it into an online shop. I chose to close it down but at the same time I opened not one but two online shops.  Of course, I did not really know what to do with them until I attended this session with the Multiply marketing group.

sell your products online Yesterday, my mom's friend called me for help on how to do internet marketing for her small business.  I did not know that she even had one because she is more or less retired, but surprisingly she makes these Filipino-themed T-shirts decorated with hotfix crystals which she markets at a local showroom for the last two years. She told me that most of her buyers were either OFW's, balikbayans and tourists, and not the local residents, which made her realize that if she wants her business to continue, then she has to bring her products to the global marketplace. When she learned that I was a blogger she immediately thought that I might be interested to help her set up a website for her business. I said yes without hesitation, since I believe that in this day and age, putting up a website for a business whether big or small is a not only good practice but a necessity. 2011 statistics on internet usage show that the percentage of internet users is 32